HOW TO BOOST YOUR BUSINESS USING SIGNAGE.

Any business whether old or new has been find it tough financially over the last few years.  Covid-19 virus crippled many businesses. Many small businesses shut down and never got going again. The Government is forced many businesses to close for an undetermined time.  Unemployment is increasing rapidly. Its having a drastic effect on the economy. Some business people are lucky enough to have some work still coming through the doors. If that applies to you then you need to make sure all potential customers know you what service or products you provide.

If your business is in dire straights with not enough work coming in to cover your costs, then you may need a boost to help you generate some new customers.

EFFECTIVE ADVERTISING OPTIONS

Signage is one of the few types of advertising that features an initial one off cost. This makes any type of sign exceptionally good value. However it needs to be done correctly by a good signwriter. The right kind of signage will convey to customers exactly what type of business they are dealing with. So its important to have the best looking signs for whatever your budget. Types of signs that are cost effective include aframes, banners, site signs, corflute signs, sign panels and simple shopfront signs. You can’t beat the ROI of these types of low cost signs. Your sign will give you years of advertising 24/7. Best thing is the sign was a one off low cost.

Other types of effective business promotion including adwords, or anything online. However these types of advertising have an ongoing monthly cost. It can be difficult to measure the success of online marketing and often you need an expert to help you navigate what to do and where to target customers.

Other promotional tools include advertising in local newspapers, radio and television. These are expensive and ongoing in cost. Advertising in trade journals, school magazines, sports club publications, catalogues and brochures can be quite expensive as well and the ROI is hard to qualify. Direct mail, Yellow pages and White pages have been around forever, but again it can be difficult to analyse how good the return is from these types of advertising?

Summarising – Business owners only need to invest a minimal amount of money to get their business looking good. Get your shop front painted and sign written. Have your vehicles branded. You now have 24/7 advertising.  These will last you for years without any additional or on going costs.

SIGNAGE IDEAS TO BOOST YOUR BUSINESS

Here’s a few signage ideas that won’t cost you the earth to help you generate new business.

A frame signs – are cost effective and can be positioned outside your premises 24/7. Potentially this catches thousands of cars passing everyday. Otherwise the aframe signs will be seen by hundreds of foot traffic customers as they pass your work place. Aframes are popular for retail stores. Trades people use a frames as movable site signs. Aframes are effectively used outside for sports signs and personal trainers.

Another cheap and mobile type of sign is a grass spike sign. These can be easily positioned anywhere in grass and garden beds.

BANNERS AND FLAGS

Banners are one of the most versatile types of signage. Banners can be permanent or temporary. They are an easily movable promotional tool for your business. Banners can be cable tied to a fence, tied to a tree or hung from a building. Banners are really cost effective and can be easily rolled up to store away when not in use.

Another type of promotional sign is a printed teardrop flag. These can be used with ground spikes into grass or garden beds. Alternatively teardrop flags are attached to a wall with a bracket or used on concrete with a stand. Teardrops come in four sizes.

CORFLUTE SITE SIGNS

Builders and all trades need identification, safety and promotion signage. Corflute signs are durable, long lasting and very cost effective. Site signs can be attached to any fence or wall. Site signs can also be used with grass spikes and placed in the lawn or garden bed.

TIME TO UPGRADE YOUR BUSINESS IMAGE

You may have some spare time if your business has slowed down? Have you considered a face lift to make your premises look more relevant and a going concern?

Without spending big dollars you could redo the signwriting on your shop front so it looks nice and fresh.  New looking signs will attract attention and be inviting to potential customers. Your local signwriter can do any of the following to upgrade your business image. Awnings, shopfront walls, window signage, reception signs, car park signs, and light box signs. Your carpark may need new lines and your company logo so customers know where to park their vehicles.

HANDPAINTED SIGNS

Hand painted signs give great value to businesses. Signwriting gives something thats different or original. Hand painting or sign writing is a better alternative for painted surfaces such as rough walls, interior gyprock walls. Signwriting on glass shopfronts is a great alternative for promotional and window sale signs. Hand signwriting is also sought after by shopping centres, cafes, restaurants. Owners of B&B’s and country properties want hand painted signage. Hand painted signs have a certain ‘look’ which gives more character and an ‘old world’ feel which is more organic. Its hard to get the same result with printed and plastic vinyl signs. Here’s some examples of business owners using their downtime to get their premises looking good and ready for when things pick up again. These are all examples of clients wanting a bespoke job giving them the ‘right look’ for their image and customer base. Please click on the link for Puddleduck, Woolworths, La Trattoria and Featherdale Wildlife Park for Hand painted signs

WALL SIGNS

Entry signs include all types of sign panels. Panels can be mounted off the wall to give more impact.

RECEPTION SIGNS

Reception signs can be as simple as flat panels mounted onto the wall. Alternatively a more upmarket look can be achieved by using 3D letters. These are often routed or laser cut and custom sprayed to match pantone colours. The 3D letters can then be glued to the wall. Various thickness are available between 3mm and 50mm thick.

USING MOTOR VEHICLES TO PROMOTE YOUR BUSINESS

You can have signage on your car, ute, van, truck or trailer. You can have your logo and business details sign written in a simple way or if you have a bigger budget you can cover the whole vehicle. Here’s a few examples –

SIGNAGE EXPERTS

Absolute’s Sign Shop can help you with any type of signage need. Get in contact today.

WHAT WE CAN DO FOR YOU

Absolute Sign Solutions supply and install shopfront signs for all types of businesses in the Sydney area. We can paint over existing signs, reface the signs with vinyl overlays or make brand new signboards which are long lasting and durable. Our sign writers also do hand painted signs and decals to glass shopfronts.  Glass panels can also be given added privacy with frosted privacy film. Frosted film can be applied in sheets, cut to shape or we can cut lettering and logos. Privacy film can also be printed on. This gives you any type of pattern or decoration for your office areas.

We can help you with creative sign solutions. We work to your budget and our sign makers have over 30 years experience in the signage industry.